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Videos
The inspiration ecosystem
Unilever wished to invest in Comfort, the flagship fabric conditioner brand, to build a strong fragrance property. Ipsos UU partnered with Unilever on a unique NextGen Qual pilot that helped leveraging from across a variety of data and insight...
Catalogue: Big Data World 2016: Understanding People Through Smart Data
Authors: Radhecka Roy, Ratna Pratik Thakar
Company: Ipsos MRBI
June 15, 2016
Videos
The new (new) social TV revolution
This research shows the importance of combining new methods (passive measurement multi-platform), together with classical surveys, to outline that today, internet measurement has a very high error on recall, however surveys are still very important...
Catalogue: Latin America 2016: Research Renovation
Authors: Vanessa Mathias, Marcela Doria, Cassiano Alburquerque, Pepe Tomás
Companies: Ipsos MRBI, Netquest
June 15, 2016
Videos
The Big Data lab
After a first hype, opinions with regard to the value of Big Data for decision making are much more differentiated: is Big Data the universal answer? Will the massive amounts of new data sources be the end of market research? Many are disillusioned...
Catalogue: Big Data World 2016: Understanding People Through Smart Data
Authors: Ralph Wirth, Norbert Wirth
June 15, 2016
Videos
Artificial Intelligence algorithms
This presentation will illustrate how AI algorithms on big data sources (social media, search, e-commerce, Internet of Things, Mobile data) can be developed and applied for transforming consumer insights and marketing programs. This transformation...
Catalogue: Big Data World 2016: Understanding People Through Smart Data
Author: Sunando Das
Company: KANTAR TNS Malaysia
June 15, 2016
Videos
Big Data, big opportunity
A favourite book, a favourite film, the American zeitgeist and my challenged browser: a personal perspective about data, people and brand shadows at an exciting time to be launching a business.
Catalogue: Big Data World 2016: Understanding People Through Smart Data
Author: Ged Parton
June 15, 2016
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